Marketing Blog

  Introduction Malaysia, like many nations, faces the dual challenge of ensuring food security while grappling with significant levels of food waste. The United Nations Food and Agriculture Organization estimates that roughly one-third of all food produced globally is lost or wasted. In Malaysia, the issue is particularly pressing, given its diverse agricultural landscape, economic growth, and the need to feed a growing population. This article delves into the multifaceted problem of food waste in Malaysia, explores its impact on food security, and proposes actionable strategies to mitigate waste while enhancing the nation's food security . The Landscape of Food Waste in Malaysia 1. Consumer Habits and Perceptions Food waste in Malaysia is exacerbated by consumer habits and perceptions. In urban areas, where convenience often takes precedence, there is a tendency to over-purchase and discard food regularly. The perception that food should look perfect and fresh contributes